Sales calls, consultations, meetings — anytime you are one-on-one with a real potential or current client. Count the ones that actually happened.
The average amount one signed client brings in. Programs, retainers, projects — whatever is typical for one engagement.
Be honest. The number doesn't need to be pretty — it needs to be real. Most consultants close 15 to 25 out of 100.
Add up what you pay every month to coaches, consultants, courses, AI tools, subscriptions, agencies, freelancers, closers. Everything meant to help you grow.
Not admin. Not strategy. The hours in sales calls, client delivery, and work only you can do because nobody else knows how.
Think of your business like a house. You have all the furniture — an offer, a coach, tools, a CRM. But there is no house around them. No walls holding them together. No foundation carrying them.
The architecture is the house. Without it, your furniture is just sitting in the rain. The numbers below show what that costs you — every single year.
You already work 60+ hours a week. You are already in every deal. You already spend everything you have. That is exactly why MSA is different.
We don’t ask for your time. We ask for your conversations — they already happen. We record them, extract the intelligence, build recommendations, and install the architecture around your current work. Nothing pauses. Nothing new on your calendar. Over time, less on your plate — not more.
See how installation actually worksWe'll send you a PDF with your three numbers, what's behind each one, and what it takes to close the gap. One email. No newsletter, no sequence.